Tired of trying to outsmart ever-changing algorithms? It’s time to stop chasing shadows and start focusing on what really works. This blog exposes the myths about algorithm hacks and shows you how to build a strategy that thrives regardless of the latest updates.

In April 2024, I traveled to Bolivia with a team of women to share the gospel through street evangelism. Though I had served on previous mission trips—including time in Cambodia offering gospel training and anti-trafficking education—something about this particular experience pierced my heart in a new way.

For years, the mantra “Content is King” dominated the digital marketing world. Brands poured resources into creating vast amounts of...